PAINT IT ORANGE
I had the opportunity to partner up with the Anaheim Ducks to develop a comprehensive brand strategy, application and execution for the 2017 Paint it Orange NHL promotional campaign.
This particular creative direction had the intention to bring a new perspective to the game. It is inspired by aerial perspective views of Orange County and how the graphic elements relate to the circular pattern of ice skating. This inspiration is drawn from drone photography shots of Orange County and the overall graphic shapes of the aerial landscape in relationship to the hockey arena and player movement.