The Surf Industry Manufacturers Association (SIMA) is the trade association of competing surf industry product suppliers working together to support, unify and ensure the sustainability of the surf industry. 
For this project we redesigned SIMA's logo. The concept for this logo was to show how unique and distinct is the impression of SIMA in the surf industry.
The fingerprint represents the distinctive pattern that presents the singularity of the association, and the imagery of the wavesymbolizes the surging and progressing movement of the surf industry united by SIMA.



Skills: Color Theory
           Brand Identity
           Logo Development
           Brand Guidelines
           Brand Advertising

Client: Self-Initiated